I believe in simple and honest design.
I believe in the design hought more for the masses and less for the "ego".
I believe in the design capable of changing the game.
Raúl Cárdenas (aka: Kuro) is design director at Brandlab ™, with more than 16 years of experience in the industry, he has developed branding projects, as well as in the most diverse design specialties such as: visual identity, packaging, editorial design, environment signage and digital media.
Within Brandlab ™ he has directed and developed identity projects for brands such as: Peruvian University of Applied Sciences (UPC), Grupo Gloria, Cementos Yura, Toyota, Incarail, Camposol, Costeño Alimentos, Todinno and Cementos Inka. Previously, he served as Art Director at Icono Comunicadores, where he led redesign projects for brands such as: Promperu, Graña y Montero, Alignet, Quimpac, LAP, British Peruvian Cultural Center, Universidad del Pacífico, MAD fashion design school, Apega , Ministry of Production, Hotel B, Viajes Pacifico and Condor Travel.
Raúl Cárdenas was trained as a graphic designer at the School of Design and Communication Toulouse Lautrec, currently complements his experience with Marketing in Business Studies at the Peruvian University of Applied Sciences (UPC).
The DieLine 2016, Chocolate Maraná packaging — (Publicado)
Bienal Internacional de Diseño BID 2016, Chocolate Maraná packaging — (Expuesto)
X Subasta del MALI 2016, Perú Virirngo Poster
Padis 2016, Quimpac, Memoria Anual — 1 º Puesto
FID Costa Rica 2015, Perú Virirngo Poster— (Expuesto)
Bienal Internacional de Diseño BID 2014, Perú Bajo el Agua, para Ministerio de la Producción
Tipos Latinos 2014, Diseño con Fuentes, para Cementos INKA
Brand New Awards 2013, Best Basic Identity Aplication, para Cementos INKA
Brand New Awards 2011, Best Basic Identity Aplication, para Innomedia Group
Hi, I´m Raúl Cárdenas (aka: KURO)–. A graphic designer, typography nerd & artisan from Lima (Perú), working on brand identities, editorial, packaging, environmental graphics & online platforms.
— Currently Design Director at Brandlab.
Feel free to write me! If you are interested in contact me for a specific design / typography new project or just say hello and start a conversation.